Resources
Free Google Ads resources
The tools, checklists and guides I wish every business owner had before spending a dollar on Google Ads. No sign-up needed.
Guides
Google Ads guides
Google Ads CPC Too High? What Drives Your Cost per Click and What to Fix
Why is your Google Ads cost per click so high? How the auction sets CPC, what Quality Score really tells you, how to diagnose it, and when a high CPC is fine.
Google Ads vs Local Services Ads: Which Should a Local Business Run?
Local Services Ads vs Google Search ads: pay per lead vs per click, the Google Verified badge, eligibility, the 2026 move into Google Ads, and when to run both.
Is Google Ads Wasting Your Money? 9 Common Leaks and How to Fix Them
Is Google Ads wasting your money? The 9 leaks I find most in small business accounts, how to put a dollar figure on each, and a step-by-step cleanup plan.
14 Questions to Ask Before Hiring a Google Ads Manager or Agency
14 questions to ask before hiring a Google Ads manager, agency or consultant, with what a good answer sounds like and the red flags to watch for in each reply.
Google Ads Leads Not Converting to Sales? How to Fix Lead Quality
Getting Google Ads leads that never buy? How to diagnose bad lead quality, from search terms to spam, and feed real sales back to Google to find better leads.
Is Google Ads Worth It for Small Business? An Honest Answer
Is Google Ads worth it for a small business? When it pays off, when it doesn't, a quick self-check, break-even math for cost per lead, and what to do instead.
Google Ads Conversion Tracking Setup: Google Tag, GTM, GA4 and Calls
How to set up Google Ads conversion tracking: what to track, Google tag vs GTM vs GA4 import, call tracking, enhanced conversions, testing and common mistakes.
How Much Does a Google Ads Consultant Cost in 2026?
What a Google Ads consultant costs in 2026: flat fees, % of ad spend, hourly rates and setup fees compared, what drives price, red flags, and how to judge ROI.
Google Ads Freelancer vs Agency: Which Should You Hire?
Google Ads freelancer vs agency: an honest comparison of cost, who runs your account, contracts and expertise, when an agency wins, and how to vet either one.
Google Ads Not Converting? An 8-Point Diagnostic Checklist
Google Ads not converting? Work through the 8 problems I find most often, from broken tracking to wasted search terms, with how to check and fix each one.
Performance Max vs Search: Which Should You Run (and Can You Run Both)?
Performance Max vs Search: how each works, when to use which, how Google decides between them on the same query, and the PMax risks for small lead-gen accounts.
How Much Should You Spend on Google Ads? A Practical Way to Set Your Budget
How much should you spend on Google Ads? A simple formula to set a starting budget from CPC, conversion rate and target cost per lead, plus when to scale it up.
Industries
Google Ads by industry
Google Ads for chiropractors
Google Ads management for chiropractors: condition-based campaigns, tight local targeting and call and booking tracking that shows which ads bring patients.
Google Ads for dentists
Google Ads management for dental practices: treatment campaigns, new-patient offers and offline conversion tracking that shows which ads bring patients.
Google Ads for event venues
Google Ads management for event venues: event-type campaigns, inquiry tracking through a long sales cycle and budgets set by booking value, not cost per click.
Google Ads for healthcare & medical clinics
Google Ads for medical practices: policy-aware campaigns, privacy-conscious tracking and call and booking conversions that show which ads bring patients.
Google Ads for landscaping companies
Google Ads management for landscaping companies: service-area targeting, seasonal budgets and call and form tracking, so you pay for jobs worth quoting.
Google Ads for law firms
Google Ads management for law firms: practice-area campaigns, call tracking and intake feedback, so your budget goes to qualified cases, not just more calls.
Google Ads for med spas
Google Ads management for med spas by a Google Premier Partner: treatment-specific campaigns, policy-safe ads and call tracking that counts real bookings.
Google Ads for physical therapists
Google Ads management for physical therapy clinics: condition-based campaigns, local targeting and booking tracking that shows which ads fill your schedule.
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