LukasAlbus

Analytics & tracking

Google Ads Conversion Tracking & Analytics Setup

Let an expert handle your Google Analytics and tracking so you can focus on growing your business. Accurate data gives you deeper insights, better optimization and a better return from your marketing.

Get a quote Free call · Quoted per project
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Sound familiar?

Do you ever wonder…

How is my content performing?

Which product category is the most popular?

How many conversions did my Facebook campaign trigger?

Do visitors actually watch the video I produced?

Are there pages that perform particularly badly?

Do visitors share anything on social media?

Do people drop out during checkout?

What is my conversion rate?

If so, I can help. With Google Tag Manager and Google Analytics 4 set up properly, these questions get clear answers, and your Google Ads campaigns get the clean conversion data they need to optimize.

Integrations

Integration with the platforms you already use

From call tracking to your CRM and online store, I connect your tools so leads and sales are measured from click to close, and many more beyond those listed here.

Tracking & automation

Google Tag Manager logoGoogle Analytics logoMicrosoft Clarity logoCallTrackingMetrics logoZapier logoMake logoGoogle Search Console logo

CRM platforms

HubSpot logoSalesforce logoClio logoFollow Up Boss logoJane logoTypeform logo

E-commerce & website platforms

Shopify logoWooCommerce logoBigCommerce logoWordPress logoSquarespace logo

In practice

What better tracking looks like in real accounts

Radiance MedSpa: cost per lead from $142 to $89

All phone calls were being counted as conversions. Call tracking and a stricter conversion definition (bookings only) gave Google Ads the right signal.

Cluster Shop: more quality calls and 7x ROAS

CallTrackingMetrics showed which ads and keywords drove calls and filtered out unqualified leads, alongside a Performance Max campaign.

More examples in my Google Ads case studies. Not sure where your tracking stands? A Google Ads audit is a good place to start.

FAQ

Tracking and analytics setup FAQ

Which tracking and analytics tools do you work with?
Mainly Google Tag Manager and Google Analytics 4, plus Microsoft Clarity, CallTrackingMetrics, Zapier, Make and Google Search Console. I integrate with CRMs such as HubSpot, Salesforce, Clio, Follow Up Boss and Jane, and with e-commerce and website platforms including Shopify, WooCommerce, BigCommerce, WordPress and Squarespace.
Can you track phone calls from Google Ads?
Yes. I use call tracking software such as CallTrackingMetrics to see which ads and keywords drive calls and to qualify them, so only genuine leads count as conversions. See how this worked for Cluster Shop.
Why does accurate conversion tracking matter for Google Ads?
Google Ads optimizes toward whatever you tell it is a conversion. At Radiance MedSpa, every phone call was being counted as a conversion. Once only calls that resulted in bookings were counted, Google Ads had precise data to target real bookers, and cost per lead fell from $142 to $89.
Is conversion tracking included with Google Ads management?
Yes. Conversion tracking with Google Tag Manager and GA4, including enhanced conversions, is part of my Google Ads management service (from $750/month). This page covers standalone or more advanced tracking projects.
How much does analytics and tracking setup cost?
Every setup is different, so I quote per project. Book a free call, tell me what you need to measure, and I’ll send you a quote. You can also see my other services on the pricing page.

Next step

Want data you can actually trust?

Book a free 30-minute call. Tell me what you need to measure and I’ll send you a quote for your tracking setup.

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