The challenge
Greenscapes Landscaping Services wanted to strengthen their market presence and grow their local market share. They struggled to reach new customers in a competitive market while getting the maximum return from their advertising spend.
Strategy
We implemented a focused Google Ads strategy to grow Greenscapes’ local market share.
1. Targeted Google Ads campaigns
- Local keyword targeting: Keywords for landscaping services within their service area.
- Compelling ad copy: Ads highlighting Greenscapes’ expertise, project quality and customer satisfaction.
- Geo-targeting: Focusing on high-value neighborhoods and areas with high demand for landscaping.
2. Lead generation and conversion
- Custom landing pages: Featuring Greenscapes’ portfolio, client testimonials and clear calls-to-action.
- Conversion tracking: Advanced tracking of form submissions, phone calls and other valuable actions.
3. Continuous campaign optimization
- A/B testing: Testing ad variations, landing page elements and calls-to-action.
- Bid management: Adjusting bids based on performance data for efficient ad placement.
- Remarketing: Re-engaging previous website visitors to encourage conversions.
4. Enhancing the user experience
- Visual enhancements: Better visuals showcasing Greenscapes’ landscaping projects.
- User-friendly design: Intuitive, easy-to-navigate website and landing pages.
Results
- 20% increase in local market share within six months, solidifying Greenscapes’ position as a leader in their service area.
- CTR up from 4% to 9%, showing improved ad relevance and engagement.
- Conversion rate up from 3% to 6%, delivering more quality leads and customer inquiries.
- Positive return on investment (ROI) from Google Ads, reflecting effective budget allocation.
- Stronger local brand presence, with more website traffic and customer inquiries.
Conclusion
The work with Greenscapes Landscaping Services shows what strategic digital marketing can do for a local service business. With targeted advertising, continuous optimization and a better user experience, Greenscapes increased its local market share by 20%, improved brand visibility and achieved a positive ROI from Google Ads.
Not sure where your own account stands? Start with a Google Ads audit.
