How Cluster Shop Increased Quality Phone Calls and Achieved 7x ROAS with Google Ads

Cluster Shop

Challenges: Cluster Shop, a leading provider of instrument cluster repair services across the USA, faced significant hurdles in their advertising efforts. The main issues included:

  • Low Volume of Quality Phone Calls: Cluster Shop was struggling to generate a sufficient number of quality phone calls from potential customers.
  • Underperforming E-commerce Sales: Their online store, powered by WooCommerce, was not generating the expected sales for new dashboard instrument clusters.

Strategic Overhaul: To address these challenges, we implemented a comprehensive strategy that included Call Tracking Metrics and a Performance Max (PMAX) campaign.

1. Enhancing Phone Call Quality and Volume: To tackle the issue of insufficient quality phone calls, we integrated Call Tracking Metrics (CTM) into Cluster Shop’s Google Ads campaigns. This allowed us to:

  • Track Call Sources: Identify which ads and keywords were driving phone calls.
  • Qualify Leads: Record and analyze calls to determine their quality and potential for conversion.
  • Optimize Ad Spend: Allocate budget more effectively by focusing on ads that generated high-quality calls.

2. Boosting E-commerce Sales with PMAX Campaign: We launched a Performance Max (PMAX) campaign specifically designed to promote Cluster Shop’s e-commerce store. The campaign focused on:

  • Targeted Ads: Using Google’s AI to deliver personalized ads across multiple platforms (Search, Display, YouTube, Gmail, and Discover) to potential customers.
  • Dynamic Product Ads: Showcasing new dashboard instrument clusters with high-quality images and compelling descriptions.
  • Smart Bidding Strategies: Implementing automated bidding to maximize return on ad spend (ROAS).

Results and Impact:

Increased Phone Call Volume:

  • Call Only Ads: By utilizing call-only ads, we significantly increased the number of phone calls. This format made it easy for users to call Cluster Shop directly from the ad, leading to a higher volume of qualified inquiries.

Improved Lead Quality:

  • Call Tracking Metrics: The implementation of CTM allowed us to filter out unqualified leads, ensuring that only genuine inquiries were counted as conversions. This resulted in more efficient use of the advertising budget and better customer interactions.

Remarkable ROAS on E-commerce Sales:

  • 7x ROAS: The PMAX campaign achieved an impressive 7x return on ad spend, highlighting the effectiveness of our targeted advertising strategies. This not only boosted e-commerce sales but also enhanced Cluster Shop’s overall online presence.

Conclusion: The strategic changes implemented for Cluster Shop demonstrate the power of a well-rounded Google Ads strategy. By integrating Call Tracking Metrics and launching a successful PMAX campaign, we not only increased the volume and quality of phone calls but also achieved remarkable e-commerce results. This case study underscores the importance of precise targeting, dynamic ad formats, and smart bidding in driving success for automotive repair businesses. Cluster Shop’s experience is a testament to how tailored digital marketing solutions can transform challenges into opportunities for growth and profitability.

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